Marketing has been characterized as orientation

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Marketing has been characterized as an orientation that should be adopted across the entire firm. Why is it important for each functional area of the firm (e.g., accounting, finance, human resources, IT, sales, supply chain, etc.) to understand marketing? How does it affect these other areas? What have you learned so far that is useful for people not working in the marketing function at a firm? Why?

Reference no: EM132224856

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