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Marketing for tourism-hospitality and events

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Reference no: EM133167929

Question

1. What is Attitudinal Loyalty? Give an example.

2. What is the marketing mix?

3. What is the extended marketing mix?

4. Describe a sales promotion in the hospitality industry.

5. What is market segmentation?

Essay

6. Explain the different marketing positioning between Fullerton Hotel and Holiday Inn Express Hotel? How to analyze market positioning between two companies?

7. Why are customers are willing to pay a higher price on branded products than unbranded ones? What is the importance of brand loyalty that applies to the tourism and event industry?

8. What are the different types of promotional activities and techniques used by the tourism hospitality and event industry? Identify and discuss its strengths and weakness also?

Reference no: EM133167929

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