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You have recently been hired as the vice president of marketing for a medium-sized manufacturing firm. You are excited about the difference you feel you will make in the company’s ability to successfully compete in the marketplace. You are having a first meeting with the sales manager who reports to you. You sense that she is not particularly impressed with your position and further conversation reveals that she doesn’t really see why the company needs a vice president of marketing. After all, she reasons, she is responsible for securing sales and the product is well established in the marketplace. You recognize that you need her full support if you are going to be successful so you decide to write her a letter describing the advantages of having a marketing expert on the management team. Just exactly what would you write to convince her of your value to the company? Be sure to include as many aspects of the marketing profession that will illustrate how marketing is a necessary discipline in today’s competitive global market. Use examples of how potential problems can be averted through the use of proper marketing management approaches.
How independent of each other are monetary policy and fiscal policy? Under what circumstances could the federal government run a large budget deficit without thereby producing an increase in the size of the money stock?
Prior to May, 1969, the Illinois Legislature enacted a statute requiring operators of motorcycles and every passenger thereon to wear protective head gear and stated that the purpose of the legislation was the safeguarding of the person wearing the h..
Discuss the challenges faced in defining quality control measures for products vs. services and explain how organizations can implement strategies for each.
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"Machines don't have attitudes, don't take vacations, don't call in sick, don't have emergencies, don't need maternity/paternity leave, don't have to rush home to feed the children or pets, and don't make excuses," says a colleague of mine. Should em..
What are the comparative advantages and disadvantages of contract employment versus at-will employment for an employer and employee? Is it appropriate for governments to interfere with private businesses to prevent discrimination? In what situations ..
Choose a local retailer that you are familiar with. For example, a small cafe, ice cream store, shoe store, bookstore, bakery, florist, etc. Describe the store as it presently exists and then explain what they could do (and how) to become a destinati..
With respect to corporate entrepreneurship, sustained regeneration occurs when firms develop new culture, processes, or structures to support new product innovations.
Reflecting on your own experience, share a time in which you worked in an atmosphere of productivity paradox. What are some ways that an IT or Systems Manager can avoid this environment
Please describe the process by which you were socialized into your organization. The organization can be your place of employment, or some other entity such as a church, a club, or an association. Be sure to clearly describe the specific activities t..
The solution offers step by step guidance on how to formulate the problem mathematically. It comprises a solution to problem instance using Excel Solver.
The topic for the assignment and final portfolio assignment will be focused around researching and understanding local county government issues with budgeting properly for employee salaries
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