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Some service marketers maintain that marketing for a service organization is fundamentally different for marketing for a firm that sells products. Do you think that simply good marketing is good marketing? If you were a marketing manager for a marketing consultancy, how would you adjust for each target market? Provide at least one real-world example for each (service and product) and explain your thoughts.
Market Management
Kotler & Keller
Chapter 14, 15, and 16
Discuss the importance of each type of budget (master, sales, production, direct materials, manufacturing overhead, sales and administrative).
In this equation, P is the price of a taxi trip, and Q is the total quantity of taxi trips supplied by the two taxi companies. Question 1: Find the equilibrium price and quantities for the case in which the two taxi companies engage in Cournot (qua..
What is the purpose of trade sales promotions? Identify three types of trade sales promotions that Frito-Lay should use to increase sales. Specifically how should these be implemented?
What source would they get that money from to pay for campaign and where would campaign expenditures go on the pro-forma financial statements? What financial statement and line?
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The plan was simulated 10 times, and using a significance level of 0.05, the expected project duration
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