Reference no: EM131027415
For this week, you would need to answer each of these 3 questions.
1. A top client of your marketing research firm has just made the following statement to you "You guys are always creating new terms to describe the same old concepts. MIS is just another name!" Explain to your client what MIS(Marketing information system) means and how valuable it is.
2. Based on your experience, provide examples of 4 different ways in which the marketing firms gather information from online sources.
3. Evaluate the following questions found in a consumer survey. How well will each question elicit the information desired? How is the consumer likely to respond to each question? Discuss.
a. What is your spouse's favorite brand of golf ball?
b. What TV programs did you watch last Monday?
c. How many times did you eat pizza last year?
d. What was the total income you reported on your federal tax return last year?
e. What are the food and nonfood products that you typically buy at the supermarket each month?
|
Satisfactory production sequence for unit production
: Swenson Saws produces bows, frame, dovetail, and tenon saws used by craft furniture makers. During an 8-hour shift, a saw is produced every 6 minutes. The demand for the bow, frame, and dovetail saws is about the same, but the demand tenon saw is twi..
|
|
Identify the customer attributes-their relative importance
: Choose a very simple product or service and create a simple QFD matrix for it . For example, you may choose to create a simple QFD matrix for a cup of coffee, but any simple product or service will do. Keep the product simple because the matrix becom..
|
|
Eliminate needless blindness
: The mission of Aravind is “Eliminate needless blindness, providing compassionate & high quality eye care to all”. However, providing health care for all can be expensive: in Europe represents 9% of the GDP and could rise to 20% in a few years. As the..
|
|
Marketing firms gather information from online sources
: A top client of your marketing research firm has just made the following statement to you "You guys are always creating new terms to describe the same old concepts. MIS is just another name!" Explain to your client what MIS(Marketing information syst..
|
|
Define the terms e-business-electronic commerce
: Define the terms ‘e-business’, ‘electronic commerce’ and ‘mobile electronic commerce’, and describe how they differ from one another?
|
|
How to change a tire and the federal budget
: Write the name of the organizational pattern best suited to a speech on each of the following topics. In addition to listing the organizational pattern, give three main points that might be used to develop the topic. How to change a tire. The federal..
|
|
What personal attributes influences you in decision making
: What personal attribute/s influence/s you in decision making? Imagine the time when you first considered studying at the university. Please use the 7 step process to describe your decision making at that time. Even though each of you eventually decid..
|
|
Three different types of purchasing decisions influence time
: How do the three different types of purchasing decisions (straight rebuy, modified rebuy, new task) influence the time and effort a buyer might allocate to the different steps of the purchase decision process?
|