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Marketing excellence-the ritz-carlton

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Review the "Marketing Excellence: The Ritz-Carlton" case study on pp. 425 Marketing Management, 5th Ed textbook by Philip T. Kotler; Kevin Lane Keller. Discuss how they maintain their brand promise to their customer base (i.e., their target market) and bring another hotel into the discussion (either a competitor of Ritz-Carlton or not); how did they maintain their brand promise to their target market?

Please select a hotel excepts the following Hilton, Marriott International, Four Season, La Quinta Inn & Suites, Westin Hotel, Embassy Suites, & Hyatt- Regency (already been mentioned).

Reference no: EM132865578

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