Marketing excellence coco cola

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Question

Review the "Marketing Excellence: Coca-Cola" case study uploaded. Reflect on the successes that Coca-Cola has had with respect to its new product introductions. What would you recommend in the future with respect to not only new product introductions but also mass communication methods? As you analyze, think about how Coca-Cola can most effectively reach multiple target markets.

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Reference no: EM133091305

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