Marketing excellence-coca-cola

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Review the "Marketing Excellence: Coca-Cola" case study on pp. 611 of your Marketing Management textbook, 5th Ed by Kotler & Keller. In thinking about the great brand success Coca-Cola has experienced, what do they need to think about in the future with respect to communication strategies. Think about both traditional and digital applications and be specific with both media, themes, and timing.

Reference no: EM132865679

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Marketing excellence-coca-cola : Review the "Marketing Excellence: Coca-Cola" case study on pp. 611 of your Marketing Management textbook, 5th Ed by Kotler & Keller.
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