Marketing ethics goes beyond legal issues

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1. Marketing citizenship refers to an organization's obligation to maximize its positive impact and minimize its negative impact on society.

True

False

2. Marketing ethics goes beyond legal issues, although ethical disputes must sometimes be resolved in court.

 True

 False

3. An ethical issue is an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.

True or False

Reference no: EM131693940

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