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Marketing Ethics Essay
Assignment: Write a 1000 word paper on the topic of marketing ethics- it could be related to ethical issues in product, pricing distribution, promotion and marketing research. You need to use a relevant framework to help develop your ideas/arguments.
Will be graded on: 1) Understanding marketing ethics 2) Application of relevant framework in the analysis 3) Critical analysis of the ethical marketing issue(s) 4) Providing suggestions.
Starting to write this later today- does anyone have any tips of best to attack this? e.g. a good area of marketing ethics to focus on/which framework to use etc.
And any other general tips for doing well one this.
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