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Marketing Ethics & Misbehavior
Marketing ethics is defined as the societal and professional standards of right and fair practices that are expected of marketing managers as they develop and implement marketing strategies. Many organizations have explicitly stated rules or codes of conduct. The American Marketing Association has also created a Code of Ethics. All of these tools have been designed to protect the consumer. Research 3-5 laws, organizational practices, or ethical codes that impact businesses and protect consumers. Describe each one and provide a discussion about how they are used to protect consumers. Provide an example. At the conclusion, provide a discussion of companies you trust and distrust, and discuss why. What can a business do to re-gain your trust once it has been lost?
Short Paper on Cross-cultural Opportunities and Conflicts in Canada.
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