Reference no: EM132327925
Final Topic Approval
Please post your proposed Final project topic here by the end of week 3.
The final Project is described below:
Marketing Plan VIDEO Presentation: worth 20% of final grade
Your final project is in lieu of a final exam and is worth 20% of your final grade. As such, the final project will assess your ability to synthesize the marketing principles by applying them to a health care organization. Your end product will be a brief overview of a marketing plan for your organization accompanying a video presentation using software called - screencast-o-matic. You are not expected to reach the level of authoring a professional, actionable, marketing plan, but you are expected to demonstrate an understanding and application of basic marketing principles.
Final Project Objectives
1. Understand impact of marketing environments on health services marketing strategy
2. Develop marketing objectives
3. Apply marketing concepts of segmenting, targeting and positioning a health services market
4. Describe a health services organization's current marketing mix and suggest modifications based on marketing objectives
5. Identify measurements to access the marketing plan's impact on the health services organization.
6. Demonstrate college-level research and writing skills commensurate with a 300-level course
Steps to completing a Successful Final Project webcam/video:
Chose a specific health services organization. You can choose any health care organization that interests you. This can be because you work for the organization, would like to work for the organization, are a patient or client of the health services organization, or any other reason that will inspire you to examine the organization's marketing efforts. Be sure you either are sufficiently knowledgeable about the organization or can gather information on the organization and its competitors. Since the focus in this course is on the health services patient/client, please do not chose health care insurance plans or pharmaceutical companies.
All of the following types of health care organizations are acceptable:
Community hospital
Academic hospital
Specialty hospital
Surgicenter
Rehabilitation center
Urgent care facility
Physician practice
Dental practice
Home health care
Imaging services
Health advocacy organization
Hospice care
Medical equipment sales/rentals
|
Exploration of managerial issues is important
: Write paper on any of topics covered in the 14 modules. Specificity is key - do not submit a broad survey paper. Exploration of managerial issues is important
|
|
Managing the core strategies of case management
: What do you think would be the most challenging health administration aspect for managing the core strategies of case management, utilization management,
|
|
The evolving terrorist threat article
: According to The Evolving Terrorist Threat article by Joshua Sinai, several examples of types of warfare terrorists generally employ to achieve their objectives
|
|
Five components described and the hospital billing system
: Is there clear relationship between each of five components described and hospital billing system? Provide at least one addition to one of component description
|
|
Marketing environments on health services marketing strategy
: Understand impact of marketing environments on health services marketing strategy. Describe a health services organization's current marketing mix
|
|
Communities in preventing disease and promoting health
: Healthy People 2020 is a framework to assist communities in preventing disease and promoting health. Does the study add anything new?
|
|
The perspective of organizational behavior
: Describing the organization that you work for, or one with which you are familiar, from the perspective of organizational behavior, touching on its processes,
|
|
Teamwork in the work place
: Think about a time when you worked in a group to achieve a specific goal. This may have been planning a party, working in a collaborative group for school,
|
|
Rewards through the belhaven library online
: Locate an article on evaluation, feedback, or rewards through the Belhaven Library online, and summarize it here, giving the title and author for reference.
|