Marketing environment and strategy of aesop

Assignment Help Other Subject

Reference no: EM13941629

Aim: A study of the marketing environment and strategy of Aesop
· Describe the marketingbackground of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc (10%)
· Analyse the main products, services, suppliers and customers of the company (10%)
· Describe the following marketing strategies used by the company
o pricing (10%)
o promotion (10%)
o distribution (10%)
· Compare the marketing mix to its competitors (10%)
· Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects (20%)
· Appendix: Include a Swot analysis and positioning chart (10%)
· Presentation (10%)

Reference no: EM13941629

Questions Cloud

What return did the hedge fund manager earn : The return from the market last year was 12% and the risk free rate was 6%. A hedge fund manager with a beta of 0.6 has an alpha of 5%. What return did the hedge fund manager earn?

Annual incentive fee according to black-scholes formula : A hedge fund with net asset value of $80 per share currently has a high water mark of $88. Suppose it is January 1, the standard deviation of the fund’s annual returns is 49%, and the risk-free rate is 5%. The fund has an incentive fee of 15%. What i..

What price should it set : Why will a monopolist's output increase if the government forces it to lower its price? If the government wants to set a price ceiling that maximizes the monopolist's output, what price should it set?

What effective annual interest rate does the firm earn : A firm offers terms of 1/10, net 35. What effective annual interest rate does the firm earn when a customer does not take the discount? What effective annual interest rate does the firm earn if the discount is changed to 2 percent? What effective ann..

Marketing environment and strategy of aesop : Describe the marketingbackground of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc ..

How many test cases did you use to test your application : How confident are you that your application will not crash if given to a professional test organization to test?

Key components to implementing change strategies effectively : What are some of the key components to implementing change strategies effectively? Describe a time when an organization for which you have worked underwent significant change

Will an increase in the supply facing a monopsonist : Will an increase in the demand for a monopolist's product always result in a higher price? Explain. Will an increase in the supply facing a monopsonist buyer always result in a lower price? Explain.

What is cost of common equity : COST OF COMMON EQUITY Percy Motors has a target capital structure of 40% debt and 60% common equity, with no preferred stock. The yield to maturity on the company's outstanding bonds is 9%, and its tax rate is 40%. Percy's CFO estimates that the comp..

User Account

All Pages