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Key Assignment Draft
As the marketing director for a large retailer, you have been given the task of understanding why consumer demand has decreased dramatically for one of the company's store-brand signature products. In order to understand this outcome, you will need to gather information from consumers and store employees. Once the data has been collected, you will analyze it and submit a report to the executive leadership team. Your paper should answer the original question and include recommendations for resolving the problem based on your study's findings.
Part I (2-3 pgs): Preliminary Report
You will write the first 3 sections of the project report. This process provides you with the opportunity to describe the reasons why the study was conducted, how it was conducted, and how you will report the findings to the executive committee. You will provide this preliminary report to your boss for feedback as you prepare the final report for the executive leadership team.
The preliminary report (Key Assignment Draft) should contain the following sections:
This report should include 2-3 references related to the background and methodology sections (the text can be used as one of these). Follow general APA guidelines.
This preliminary report will be submitted this week. You will then incorporate the instructor feedback received into the final Key Assignment.
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