Marketing director for a company brand

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Reference no: EM131257579

Imagine you are the Marketing Director for a company brand. The analytics arm of the company wishes to discard a decade's worth of Dark Data. However, you wish to preserve this data, believing with time it can be linked together to reveal true insights about the brand's performance.

To complete this Discussion

Post an essay in which you, as Marketing Director, propose a compelling executive summary for why the company should not destroy this Dark Data.

300words, 2 references

Reference no: EM131257579

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