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Marketing-developing new product to introduce into market

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Reference no: EM133110661

1. Choose a firm that currently manufactures and sells its products or services only in the KSA. Choose and defend a global entry strategy for the firm based on the discussion made in Chapter-8.

2. Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market (a new backpack). Briefly describe the product and each component of its value proposition.

3. Suppose Domino's wants to open a new restaurant. What are some secondary sources of information that might be used to conduct research on potential new locations? Describe how these sources might be used. Describe a method Domino's could use to gather primary research on prospective locations. Do you think Domino's should conduct the primary or secondary source research first? Why?

Reference no: EM133110661

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