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Marketing determining appropriate marketing mix

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Develop strategies that match Strength/Weakness with Opportunities/Threats including marketing determining the appropriate marketing mix covering 4Ps for products and 7Ps for services plus 2 Extra Ps for Punctuality and Principles:

1. Product/Service: description, features, what need will serve.

2. Price: to be charged for such a product and/or service.

3. Place (or location/distribution): how will you reach your customer.

4. Promotion: how will your customers know about you.

5. People: their knowledge, skills, and talent.

6. Process: which primarily focus on smooth operations and customer experience.

7. Physical Evidence of Quality: it is important to prove to customers that they will have quality product/service.

8. Punctuality: it is important to provide a product/service to customers in a timely fashion.

9. Principled: What values would the company like to convey when it present itself to all stakeholder.

Reference no: EM133451407

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