Reference no: EM133252847

It is the job of a marketing department to generate interest in a product. The free checking accounts offered by most major banks generate very little interest (around 0.25%). So, Bank of America's marketing department is not doing its job.

1. If you were following the principle of charity, which would be the best premise to add to the argument?

a. Banks offer low interest rates in part because of federal monetary policy.

b. Bank of America is major bank that offers free checking accounts.

c. To differentiate themselves from competitors, marketing departments at major banks have to sell a customer experience instead of selling financial products.

d. None of these additions would follow the principle of charity. Adding each of them would follow the principle of faithfulness instead.

2. Which of the following is an appropriate criticism of the argument?

a. The conclusion is false. Bank of America is known for its top-tier marketing division.

b. The argument equivocates. 'Interest' is used ambiguously.

c. The argument relies on vagueness in a way that makes it overly opinionated.

d. The argument is a fallacy of ad populum.