Marketing department of a manufacturer of one of products

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Reference no: EM131285225

Assume that you are in the marketing department of a manufacturer of one of the products listed below.

You know that internal factors including (1) perception, (2) motivation, (3) learning, (4) attitudes, and (5) personality influence consumers' decision making.

Develop your ideas about why each of these internal factors is important in the purchase of the product and how you might use these factors in developing marketing strategies for your firm.

a. Automobiles

b. Designer jeans

c. An iPad or other tablet book

d. Fragrances (for men or for women)

e. Furniture

Reference no: EM131285225

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