Marketing debate-is mass marketing dead

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Marketing Debate: Is Mass Marketing Dead?

With marketers increasingly adopting more and more refined market segmentation schemes - fueled by the Internet and other customization efforts - some claim mass marketing is dead. Others counter there will always be room for large brands employing marketing programs to target the mass market.

Take a position: Mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.

Reference no: EM132280077

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