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PART 1:
LG is introducing a TV with a 77" Ultra HD TV wide screen that has higher screen resolution than other TVs and advanced signal processing system. The TV's introductory price is $5,000.
Who should be LG's initial target market: explain the target consumers' demographics and psychographics?
How would you identify the innovators for this product?
Is the new model a continuous, dynamically continuous, or discontinuous innovation? Explain your answer.
PART 2:
Do you make an effort to purchase green products? Would you pay more for the green product?
Provide 1 example of how companies has tried to use "going green" as a sales pitch.
What advice would you give to a marketer who wants to appeal to Gen Y? What are major do's and don'ts? Can you provide some examples of specific marketing attempts that work or don't work?
HI5004 Marketing Management Assignment Help and Solution, Holmes Institute, Australia. Assessment Title - Semester-Long Marketing Plan Project
You will create an infographic which describe several options for distribution of products throughout the market.
Select a product or service for which you would like to do marketing research. Your product or service must fit with one of the following: Identify a new product or service. Significantly enhance or add to an existing product or service
Provide a background of the company you have selected. In your answer, describe the company background, products / services and target market(s) in Singapore. Cite your information sources.
Explain one-to-one marketing. - Write a memo to your boss describing how the company could benefit from one-to-one marketing.
Why should salespeople have many closing techniques ready to use during a sales call? Explain. How can a salesperson convert new customers into highly committed customers for life
Using a representative example of a real business among one of these industries provide a brief summary of this business's products, services, or practices.
1. Discuss how information systems can create business value and enhance a company's competitive advantage from a resource-based view.
Explain how the product manager of a breakfast cereal might change consumer attitudes towards the company's brand by changing beliefs about the brand, changing beliefs about competing brands.
How do you view the future of social media-and social media marketing? cite three or four trends or developments you think may evolve over the next decade.
Assess the potential for your company's overall performance in relation to the marketing plan objectives
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