Marketing consultant for well-established travel company

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Reference no: EM133313395

Assume that you are a marketing consultant for a well-established travel company, specializing in service to American customers. Historically, these customers have opted for travel to the most popular tourist destinations. Your client company's bookings have severely declined from those of the recent past. Bookings that were have made over the past year have largely been refunded. Prospective customers are saying that they have postponed their travel intentions. Develop a strategic plan that reinvents client's business and provides the ground work for its survival. You may use any outside sources of information to develop your guidance. See also the literature on the operation of a consulting organization. Spell out the benefits that your clients may receive from your consulting efforts. Review strategies of competitors to your client as part of your own consulting operation.

Book: destination marketing 3rd edition by steven pike.

Reference no: EM133313395

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