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Scenario
As a marketing consultant for new Moxy budget hotel chain, you have been asked to complete a strategic marketing audit to analyse both internal and external factors that are impacting on the organisations ability to develop internationally.
You have been given a particular remit to consider the changing nature of the global tourist industry to consider the future international market development for Moxy. Based on your critical analysis of the international hotel industry, assess the strategic options available to Moxy to develop its international presence. Recommend with justification Moxy's strategy for international market development.
International Marketing Strategy Report
This should include:
Notes on report:
while companies must tailor their strategy-executing approaches to their particular situation there are eight
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