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Marketing company organize business relationship

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Coca-Cola decides to up its social media presence by hiring a marketing company. Coca-Cola and the marketing company enter into a legal relationship. The marketing company will find social media influencers and negotiate the contracts with the social media influencers on Coca-Cola's behalf. With reference to the course material, how should Coca-Cola and the marketing company organize their business relationship? Why should they set up their relationship this way?

Reference no: EM133222446

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