Marketing communications to change consumers

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Reference no: EM133574557

Questions

1. Does GEICO appear to be using marketing communications to change consumers' beliefs, change their evaluations, add a new belief, encourage attitude formation based on imagined experience, or target normative beliefs? Explain your answer.

2. What role does source credibility play in GEICO's marketing communications?

3. Do you agree with GEICO's decision not to show its brand on the MyGreatRides.com website? How do you think this decision is likely to affect the website's visitors' attitudes toward GEICO?

Reference no: EM133574557

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