Marketing communications strategy to promote intangible

Reference no: EM13284603

Marketing communications for manufacturing make the potential consumers aware of new products or improved products for purchase. However, a services organization does not sell a tangible product and must design a marketing communications strategy to promote intangible services. Describe the ways that a services marketing communications strategy differs from that of a manufacturing firm. Identify four common educational and promotional objectives in service settings, and provide a specific example for each objective you list

Reference no: EM13284603

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