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Assume that you are responsible for the marketing communications of an online retailer. You know that consumers have positive evaluations for the convenience of online shopping, but many are distrustful of unknown retailers and are wary of providing their credit card number online.
Using material from this chapter, explain how you would attempt to change consumers' attitudes about the security risks associated with online shopping. Visit several actual online retailers and describe instances where those retailers have addressed consumers' perceptions of risk.
Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
Discuss Push and Pull marketing approaches and give a specific example of when each the Push approach and the Pull approach would be used.
Consumer Behavior Blog Post - Give me back my information! Is selling consumer information ethical - Your blog entry should be two to three (2-3) paragraphs
Who are the top three competitors of Caterpillar, and what are their advantages/disadvantages with respect to their competitive product/service strategies?
Explain Supply Chain Management and what are the benefits of using the Internet in support of supply chain management and e-business
ASSIGNMENT - Prepare a Market Research Brief. You have been given the task of preparing a market research brief for Subway
If we explain the consequences of clear-cutting the rain forests but that government decides to continue with the process, should we interfere?
Why are databases important to business? How do databases generate sales and profits? What databases do you interact with, and how do they benefit you?
After analyzing the company, you suggest some change initiatives to be implemented in the organization. Several of the senior employees are not happy about the change and have provided several valid reasons to back their claim that the change will..
what strategy decisions are needed in the personal selling area? why should the marketing manager make these strategy
research the customer service strategy of a company of my choosing and relate the crm strategy to the business core. be
Discuss the main objectives of the policy and how these objectives are related to criminological theory. - Discuss the historical contexts of the policies and the theoretical ideas that led to their creation.
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