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The fast food brand you selected in Assessment 2 is planning to launch a new Veggie Burger category (which does not contain meat) to the market. This new product category is introduced to meet increasing consumer demand for healthier fast-food options and to offer further options to varying consumer tastes. The brand believes that marketing communication is essential for the launch of this new product category. You are therefore required to develop a 6-month integrated marketing communication (IMC) plan/program for the new product launch.
Structure and Specific Tasks In this assessment, the IMC plan should include the following:
Marketing Communications Mix and Media Channels: Describe the marketing communications mix (e.g., advertising, digital and social media marketing, POP communications, direct marketing, sales promotion, sponsorship marketing, marketing public relations) and the media channels used in the IMC program above.
The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.
Analysis of the case using the Doing Ethics Technique (DET). Analysis of the ethical issue(s) from the perspective of an ICT professional, using the ACS Code of Conduct and properly relating clauses from the ACS Code of Conduct to the ethical issue.
Affiliations and partnerships are frequently used to reach a larger local audience? Which options stand to avail for the Hotel manager and what problems do these pose.
What influence (if any) can organizations exercise to encourage ‘innovation-friendly' regulations?
Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..
This assignment shows a structure of business plan. The task is to write a business plane about a Diet Shop.
Identify the purposes of different types of organisations.
Entrepreneur Case Study for Analysis. Analyze Robin Wolaner's suitability to be an entrepreneur
This problem requires you to apply your cross-sectional analysis skills to a real cross-sectional data set with the goal of answering a specific research question.
Prepare a major handout on the key principles of instructional leadership
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