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The fast food brand you selected in Assessment 2 is planning to launch a new Veggie Burger category (which does not contain meat) to the market. This new product category is introduced to meet increasing consumer demand for healthier fast-food options and to offer further options to varying consumer tastes. The brand believes that marketing communication is essential for the launch of this new product category. You are therefore required to develop a 6-month integrated marketing communication (IMC) plan/program for the new product launch.
Structure and Specific Tasks In this assessment, the IMC plan should include the following:
Marketing Communications Mix and Media Channels: Describe the marketing communications mix (e.g., advertising, digital and social media marketing, POP communications, direct marketing, sales promotion, sponsorship marketing, marketing public relations) and the media channels used in the IMC program above.
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What makes the truly exceptional companies different from the other companies? Core values and a purpose, which are aligned through all recruitment
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