Marketing communication objectives of business

Assignment Help Marketing Management

Reference no: EM1378339

What is an evidence plan?

An evidence plan has two parts:
• A tool to help the assessor explain to the student how evidence is to be collected during the assessment process
• An agreement about how the assessment will be conducted- this is signed by the assessor and the student.

How to use the evidence plan:

The evidence plan should be discussed by both the assessor and the student.

The assessor and the student should:
• Read the relevant unit of competency to determine the evidence requirements
• Check these requirements against the list in the evidence plan on the next page
• Modify or change this list to include relevant information about the workplace if necessary
• Record extra information or comments in the space provided, if necessary
• Add information about the assessment context
• Keep the evidence plan as a record of the assessment activity

How the evidence will be collected:
• Written and oral questions
• Recognised through simulation, presentation and group discussion
• A project culminating in the students understanding of the principles underlying the unit

You are ABC Marketing Management Consultants. You have been engaged by XYZ Business to conduct a marketing analysis of the business ( Chose a business) and write up and present a report to the Management of XYZ Business

Your report must describe the marketing scenario, investigate any problems, challenges, requirements and opportunities as identified by your investigation or as presented or identified by your Client. Your report should include and cover the following:

Part A: Business/Market Analysis:

1. Business Name and Description.

2. Product or Service offering of the business.

3. Identification of the Target Market / audience / Customer Profile

4. Market Profile - (General description / overview of the market )

5. Conduct a PESTEL Analysis. Identify market conditions, barriers to entry, trends, and any other relevant information.

6. Conduct a competitive analysis on 5 competitors of your client and provide a comparison of prices, products, services, advantages and disadvantages, strengths and weaknesses of each. Use a table format.

7. Identify any marketing activities currently underway or that you would recommend be undertaken ex: change or vary the distribution system / expand the product or services on offer / Introduce online shopping / change pricing - terms . Remember the 7 Ps

8. Draw up Goals /actions plans to implement recommended marketing activities.

Part B

1. Identify the promotional / marketing communication objectives of your business

2 Identify the range of promotional opportunities/vehicles that your client presently uses, as well as others that are available for your client to increase and retain new customers, and to achieve other promotional objectives.

3 What marketing and promotional techniques could your client use to increase awareness and brand recognition? How could they implement these techniques?

4 Using a table format develop a marketing schedule to implement your recommendations. Include What should be done, by whom, by when, resources needed (time, cost, people).

5 What networks and relationships could be utilized to assist with the implementation of the promotional How could you ensure that the marketing implementation is kept on time and on budget ?

6 Collect feedback and monitor results and impact of promotional efforts. Evaluate their effectiveness and make suggestions and recommendations for future promotional activities.

Reference no: EM1378339

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