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Marketing communication budget

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Bill is the marketing manager for Case Masters, a firm specializing in water proof cases for action cameras and cell phones. His intern has been assigned to analyze the best way to spend their marketing communication budget. Which of these tools will she be least likely to use.

a. gross rating points for a series of outdoor ads

b. the breakeven point for their new case

c. the CPM for a series of TV ads

d. a segmentation analysis

e. the results of a branding study

Reference no: EM132179454

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