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A major problem facing marketing managers is how to allocate their marketing communication budgets for both traditional and digital media in order to improve consumer attitudes, market shares, sales, and profits. In addition, managers are subject to organizational realities which include political and historical influences. With this in mind, based on your own knowledge, Unit 6's required readings found in Unit 6 Learning Guide, please answer the following two questions in complete sentences and complete paragraphs:
-What factors would you consider when making marketing communication and budget allocation decisions?
-How do these factors relate to the relative allocations between advertising and sales promotion?please provide sources and citations
You and your spouse recently purchased a 300,000 home with 75,000 down, and financing the rest using a 30-year mortgage with a nominal interest rate of 4.25%. Mortgage payments are made at the end of each month. How much of the first 3 years of mo..
What is the corporate tax paid by a firm with taxable income of $300,000, given the following tax tables.$0 - $50,000 15%$50,000 - $75,000 25%$75,000 - $100,000 34%$100,000- $335,000 39%
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i have attached the assignment instructions i need this assignment by friday afternoon. please provide your advise i
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