User Account

All Pages

Marketing channels-conventional and vertical

Assignment Help Marketing Management
Reference no: EM133167989

There are two basic types of marketing channels-conventional and vertical. Vertical marketing systems are further subdivided into three types, as follows:

• Corporate

• Administered

• Contractual

Conventional channel systems form the traditional model of distribution channels. Look at the advertising via the Web site for a brand for which you are a loyal customer. Then, discuss the following:

• What does the Web site convey about its brand?

• How is what the Web site conveys consistent with the brand's message in traditional media advertising?

When responding to other student's posts, keep in mind what attracted you to the brand of which you are a loyal customer. What would you add to or take away from the messaging?

Reference no: EM133167989

Questions Cloud

Future financial health : HBC ‘Assessing a Company's Future Financial Health. Has SciTronics access to financial strength and access to finance improved or weakened over time?
Competitive global environment : In an increasingly competitive global environment, what do you think will be the role of the United States in the global market in the years to come?
Analyze google ads : Conduct a Google search for a product or service or just a topic in which you are genuinely interested in. Which ad would you most likelyclick on?
Coca-cola marketing strategy plan implementation : What is the final element (final phase) of a marketing plan? What are the primary trade channels for bringing products to customers?
Marketing channels-conventional and vertical : Conventional channel systems form the traditional model of distribution channels. What does the Web site convey about its brand?
Company marketing strategy : What is a company's marketing strategy and why is it important?
Strategic management process : Discuss the difference between the strategic management process and the day-to-day management of the organization.
How is data analytics different from statistics : How is data analytics different from statistics? Analytics tools fall into 3 categories:descriptive, predictive, and prescriptive.
Competitive global environment : In an increasingly competitive global environment, what do you think will be the role of the United States in the global market in the years to come?

Reviews

Write a Review

Marketing Management Questions & Answers

  Develop viability reports for two marketing opportunities

BSBMKG605 Evaluate International Marketing Opportunities Assignment, YES College, Australia. Develop viability reports for two marketing opportunities

  Execute mastery of customer analysis

Execute mastery of customer analysis, competitor analysis, branding, marketing communication, channel designs, pricing strategies, and the whole marketing environment

  Create a data visualization

Create a data visualization that uses the 3 key principles of storytelling found below. This can be done in any tool including Excel, Tableau, Power Bi

  List what the community and business need

List what the community and business need/want from each other. Discuss if you agree or not with this arrangement

  Why context of advertising makes advertising important

Return on customer investment is more important a measure than the effects of communication on behaviour'. Explain what this means.

  Review problem related to the leader in the market

Company ABC, the leader in the market for biscuits has been losing sales on one of its major brands over the past two years.

  Conflict identification and resolution we live in a very

conflict identification and resolution. we live in a very complex and culturally diverse society. when we bring

  Four stages of growth a business organization

Describe the characteristics of each of the four stages of growth a business organization might experience. Provide examples to support your description

  What are some of the benefits jetblue have gained

JetPride and VetConnect are two of JetBlue's diversity initiatives. What are some of the benefits JetBlue and its employees have gained from these initiatives ?

  How did clorox get itself into the present situation

Of what relevant trends should the Kingsford brand managers be aware? What marketing objectives do you recommend for the Kingsford brand?

  Marketing Excellence-BMW

Examine and apply the consumer-buying process for BMW. Identify the steps and the application to BMW.

  Describe how the ethical violations negatively

Describe how the ethical violations negatively affected the business organization.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd