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A marketing channel usually consists of at least one independent organization that another organization depends on to perform certain tasks well.
Assume that you are the manger of a manufacturing firm that depends on a large retailer to reach your target market in a certain metropolitan area. You have discovered that a significant number of sales of your product are being missed because the product is out of stock in the retailer’s stores. Consider the five sources of power discussed in the text and how effective you feel each would be to utilize in this situation.
Select the source you feel would be most effective in getting the retailer to change their inventory policies so that out-of-stock missed sales of your product will be reduced or eliminated. Describe that source and why you feel it would be most effective.
Select the source you would turn to next if use of the first source does not work out and explain why that would be your choice.
Write your initial response in 3–4 paragraphs.
Describe how you would compute a break-even point (In dollars and in units) for a particular product. Identify three strategy decisions a marketing manager must make in the Price area. Compare and contrast the two basic approaches to cost analysis fu..
Change is everywhere, yet very few people seem to embrace the concept. We are, for the most part, creatures of habit and follow daily routines. When change occurs, our activities and thought patterns are disrupted.
Ratio analysis involves calculations that use the data from the financial statements to evaluate the performance of companies in different key areas. How would this information be used by a credit analyst as compared to someone is going to make a..
The firm terminates Steven so that they can put the old secretary back in her job. Steven asks you what you think he should do. What do you say?
Describe the two main types of financing that entrepreneurs may seek for their businesses. What are the risks and benefits involved with each?
Create an outline describing your thought process in making the routine purchase of toothpaste.
State licensing statutes require certain professionals and occupations to be licensed by the state in which they practice. Usury is the charging of excessive rates of interest. A minor may ratify a contract at any time during minority and for a reaso..
Is changing the organization's domain a feasible strategy for coping with a threatening environment? Can you think of an organization in the recent news that has changed its domain? Explain.
Describe the layout of a typical fast-food franchise such as McDonald's. What type of layout is it? How does it support productivity? Do different franchises(e.g./ Burger King or Wendy's) have different types of layouts? why?
What is the yield to maturity for an SWH Corporation bond on January 1, 2006 if the market price of the bond on that date is $1,035?
Genny, Inc. bonds have a 9% coupon rate with semi-annual coupon payments. They have 9 1/2 years to maturity and a par value of $1,000. Compute the value of Genny's bonds if investors' required rate of return is 7%.
Compare and contrast the types of production processing-job shop, batch, repetitive, or continuous-and determine which the primary mode of operation is and why.
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