Marketing campaign trumpeting

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Volkswagen (VW) had a major push to sell diesel cars in the US, backed by a huge marketing campaign trumpeting its cars' low emissions. In September 2015, the Environmental Protection Agency (EPA) found that many VW cars being sold in America had a "defeat device" - or software - in diesel engines that could detect when they were being tested, changing the performance accordingly to improve results. The company was found guilty by the EPA of modifying software on the 3 litre diesel engines fitted to some Porsche and Audi as well as VW models on about 11 million cars. The German car giant has admitted cheating emissions tests in the U.S.

Using ethics concepts from this course, what was the pressure that challenged the ability of VWs leaders not to do the right thing?

Reference no: EM133154682

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