Marketing campaign to draw more customers to its flights

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Reference no: EM132195069

The marketing team of a regional airline company plans to launch a new marketing campaign to draw more customers to its flights. Select the first three planning steps the marketing team should take to begin the campaign:

a. Select marketing methods and tools, determine the promotion mix, execute the campaign

b. set S.M.A.R.T. goals, define the message, select marketing communications methods and tools

c. determine the target market, define purpose and objectives for IMC campaign, set S.M.A.R.T. goals

Reference no: EM132195069

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