Marketing-buyers behaviours

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Marketing-buyers behaviours

1. What part of the evaluative criteria is a better picture quality of a high-definition television?

feature

element

benefit

criterion

2. Which of the following is NOT a factor that influences the type of criteria consumers use when evaluating alternatives?

social influences

financial resources

product knowledge

expert opinions

3. Most of us don't even realize or think about how we learned the culture in which we live because that's all we've ever known our entire lives. Which term refers to the way in which we learn our own native culture?

immersion

acculturation

enculturation

elaboration

4. Stan is a member of the Association for Consumer Research, but when he attends the conferences he doesn't feel connected to the group. Even though his research is received favourably, he often feels excluded and detached from the other members and doesn't really enjoy the conference as much as the other participants do. What does Stan have with respect to this group?

interpersonal barrier

incongruent attitude

separated self-schema

mental barrier

5. What type of factors would influence the hygiene habits of individuals living in a desert compared to those living where water is more plentiful?

external

ecological

physical

environmental

Reference no: EM133316435

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