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Assignment - Marketing Budget and Marketing Plan
Create your complete marketing budget, to include the distribution of marketing funds to directional, creative, and call-to-action advertising, and marketing platforms for each type of advertising. Include a brief narrative explaining your purpose and reasoning of the distribution of funds. Next, develop your complete marketing plan (executive summary, introduction, target segmentation, target customer, your USP), to include the distribution channels, promotional strategy, and marketing strategy (see Lesson 4). Include a justification narrative of your choices.
You should be drawing on previous program coursework and refining it for your capstone.
Montgomery Berdini is the Vice President of Business Development at a mid-sized cat food manufacturer on the outskirts of Etobicoke, Ontario. Recently
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Using an online job search site or the classified ads in a major newspaper, search for job listings for the position of Business Analyst or Business Systems Analyst. what is the role of a business analyst in these organizations
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