Reference no: EM133589421

Question

This marketing audit project will build on the study of the Scriptures, other scriptural references, the text, lectures and class discussions, and secondary research using the Belhaven Virtual Library. It would also be helpful if you conducted primary research on the organization by interviewing someone in the organization's marketing department. Collecting "collateral materials" (e.g., brochures, commercials, newspaper ads, etc.) would also be helpful in your evaluation of their marketing strategy. At least six references (including collateral materials and interview(s)) are required, including: What does the organization say about itself? Visit the organization website. What are other credible sources saying about the organization? Research newspaper articles, trade journal articles, etc., and health care accrediting agencies (e.g., The Joint Commission).