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Product Marketing Management assignment problem

Assignment Help Marketing Management
Reference no: EM132417695 , Length: word count :- 750

The responsibilities of product marketing manager include communicating a product's value to the market. Product marketing managers create marketing materials for communicating product features, in addition to developing marketing tools and campaigns for attracting and keeping new and existing customers. A marketing manager is involved in long-term sale of a product through effective advertising.

With this in mind, pick any product of your choice and write a reflection on effective advertisement for the product. Also, provide answers to the following questions:

Question 1: In the short-term, how does a marketing manager encourage growth through sales promotions of the product?
Question 2: What are the similarities and differences between advertising and sales promotions for the product?
Question 3: What benefits and challenges are associated with each?

 

Reference no: EM132417695

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