Marketing as described by parise-guinan and weinberg

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Reference no: EM132270866

1. It is something of an art to uncover the basic values and beliefs that are buried deeply in an organization's rich collection of stories, language, heroes, heroines, and rituals, yet culture can be the most important factor in implementing strategies. Regarding your case, tell us a story about these values and beliefs that may have an important implication regarding Hershey's strategic decisions

2. Reflect on the new rules of marketing as described by Parise, Guinan, and Weinberg. Why are these important? And provide an example of a firm that you believe represents these values.

3. Research and write a short paper (two pages maximum) about your cell phone provider. What are its mission, strategy, and competitive priorities? How is sustainability incorporated into its strategy, value chain, and operations?

Reference no: EM132270866

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