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Assignment -Marketing and the Health Care System
BCBS ( Blue Cross Blue Sheild)
Determine the direct impact of marketing for the health care provider you selected.
Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
Outline a marketing strategy for the health care provider you selected.
Recommend at least three separate ways the health care provider you selected could shape the buying decisions of its customers.
Provide at least three qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.
Describe the legal, cultural, and ethical challenges that confront the global business presented in your selected case study.
Explain the shortcomings of background investigations, reference checks, and pre-employment information services.
Which are the three most relevant Lessons Learned of this Strategic Management Business Case?
Is accepting an oral real estate listing and advertising the property for sale in Montana legal?
Marite Perez is a CEO of Havana, Inc. a large manufacturer of high-tech medical equipment based in North Miami Beach, Florida.
Briefly identifies the concept of supervision? Explain how electronic communication affects the supervisor’s job?
Find out the root cause of the wait time in emergency rooms and propose the plan for improvement.
Calculate the simple three-moving average forecast for periods
Select one of the topics below and prepare a research paper of approximately 1000 words where you use the resources learned in class.
Discuss to what extent you think the management systems approach requires a greater level of trust in the front-line worker from management. How do you think workers would respond to this?
Neal Middleton-newly elected president of Golden Valley Foods, Inc. faces severe decline in profits. What do you think of GVFs' last president's comment?
When consumers try to recall brand information, are they more likely to reference their actual or ideal selves? When they evaluate brands, which selfconcept is activated? Explain.
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