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Marketing and sponsoring of swimming as michael jordan

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What should Phelps do if he wants to play a similar transformative role in the marketing and sponsoring of swimming as Michael Jordan achieved in basketball?

Reference no: EM132160392

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Marketing and sponsoring of swimming as michael jordan : What should Phelps do if he wants to play a similar transformative role in the marketing and sponsoring of swimming as Michael Jordan achieved in basketball?
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