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Marketing and services management assignment

Assignment Help Marketing Management
Reference no: EM132397421

University of Salford

Module Title - Marketing and Services Management

Learning Outcomes - Knowledge and Understanding

1. Through critical analysis of current and future issues in strategic marketing management, assess how marketing is managed internally and externally by organisations from different sectors and how such organisations are impacted by issues in sustainability, business ethics and corporate social responsibility;

2. Critically and effectively assess the value of theories, concepts and models to the practices of the service sector and how they manage service quality;

3. Evaluate critically, the strategic role of branding and assess the impact branding has on consumers, organisations and society;

Task details

Read the following case study:

Kotler, P. and K. Keller (2016) Marketing excellence: Nike, In Kotler, P. and K. Keller (2016) Marketing Management, 15th Global Edition, London: Pearson, pp. 52-54.

Critically discuss Nike's marketing mix approach, and how effectively it is responding to marketing environmental challenges any ONE national market of your choice.

(a) Provide a critical discussionof themarketing mix of Nike inONE country of your choice through the use of appropriate literature and practitioner sources.

(b) Critically discuss how effectivelythe company is responding to marketing environmental challenges using PESTEL analysis inONE specific country of your choice through the use appropriate literature and practitioner sources.

You should draw upon relevant academic as well as practitioner sources to support your points (i,e. Broadsheet newspapers available on Nexis, reputable new agencies, documentaries via Box of Broadcasts etc).

Attachment:- Marketing and Services Management.rar

Verified Expert

The following assignment is an essay on Nike in the context of the chosen country, the US. A case study has been analysed and the marketing mix of the company has been framed with regard to it. A detailed PESTEL analysis has also been conducted, followed by a very brief Porter's five forces analysis in order to understand the marketing environmental challenges and how Nike has been responding to these macro environmental issues. This document has been prepared using Microsoft Office Word.

Reference no: EM132397421

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Reviews

len2397421

11/5/2019 11:11:00 PM

See attached my assessment and requirement. Also i will prefer if expert read instruction carefully and allign with it. I also more material i could send as soon as you get a very good expert. Please note i would really appreciate an expert with very broad knowledge of this course. Thanks in anticipation.

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