Reference no: EM132397421

University of Salford

Module Title - Marketing and Services Management

Learning Outcomes - Knowledge and Understanding

1. Through critical analysis of current and future issues in strategic marketing management, assess how marketing is managed internally and externally by organisations from different sectors and how such organisations are impacted by issues in sustainability, business ethics and corporate social responsibility;

2. Critically and effectively assess the value of theories, concepts and models to the practices of the service sector and how they manage service quality;

3. Evaluate critically, the strategic role of branding and assess the impact branding has on consumers, organisations and society;

Task details

Read the following case study:

Kotler, P. and K. Keller (2016) Marketing excellence: Nike, In Kotler, P. and K. Keller (2016) Marketing Management, 15th Global Edition, London: Pearson, pp. 52-54.

Critically discuss Nike's marketing mix approach, and how effectively it is responding to marketing environmental challenges any ONE national market of your choice.

(a) Provide a critical discussionof themarketing mix of Nike inONE country of your choice through the use of appropriate literature and practitioner sources.

(b) Critically discuss how effectivelythe company is responding to marketing environmental challenges using PESTEL analysis inONE specific country of your choice through the use appropriate literature and practitioner sources.

You should draw upon relevant academic as well as practitioner sources to support your points (i,e. Broadsheet newspapers available on Nexis, reputable new agencies, documentaries via Box of Broadcasts etc).

Attachment:- Marketing and Services Management.rar