Marketing and management strengths and weaknesses

Reference no: EM13224390

Strategic Marketing Case 1, Caterpillar
1. Why was Caterpillar able to meet Japanese competition and succeed while other major U.S. manufacturers failed? For example, what did Caterpillar do that the big three automakers have not done?

2. Evaluate Caterpillar’s marketing and management strengths and weaknesses.

3. In the U.S. Caterpillar is competing in a mature industry. That means that for Caterpillar to increase its U.S. share, it must take sales away from competitors, rather than increase the size of the market.

a. Are there other major growth opportunities in the domestic market which have not been

identified by Caterpillar?

b. If the U.S. market is close to saturation, should Caterpillar maintain the majority of its manufacturing operations in the U.S.?

4. Identify the major strengths and weaknesses of Komatsu and Caterpillar’s other major competitors.

5. What are the major growth opportunities for Caterpillar in the international market? Identify the risks of pursuing these growth opportunities.

6. Look at the equipment that Caterpillar manufactures (Appendix B). Are there new equipment opportunities that the company has ignored?

Reference no: EM13224390

Questions Cloud

Why do you think windows is so prevalent : Why do you think Windows is so prevalent? What do the other systems have to offer that Windows does not? Who uses the other systems?

Define data access controls in the erp software to deny : Assignment builds on the scenario of Ken 7 Windows Limited given as the last section of this document. For this assignment, imagine yourself to be a security administrator working for Ken 7 Windows Limited. You have been asked to evaluate the option ..

Theravadin and mahayana buddhism : What are the major differences between Theravadin and Mahayana Buddhism? In your opinion, what type of person might be attracted to each type and why?

Led to the belief in equality of oppordtunity : Explaing the concepts of the phrases, "A belief in equal rights has often led to the belief in equality of oppordtunity."

Marketing and management strengths and weaknesses : Why was Caterpillar able to meet Japanese competition and succeed while other major U.S. manufacturers failed? For example, what did Caterpillar do that the big three automakers have not done? Evaluate Caterpillar’s marketing and management strengths..

How to convert cyclohexanol to these compounds : Show how to convert cyclohexanol to these compounds?

Foresee authentic assessment : Looking in the future, do you foresee authentic assessment to be more or less prominent in our schools than what they are today? Explain your answer

Contrast the psychological and sociological : Compare and contrast the Psychological and Sociological viewpoints Are the traditional methods of classifying a generation still meaningful in a diverse and changing nation?

Mill''s theory of morality has been charged with godless : Mill's theory of morality has been charged with being Godless. Why would someone say this and what would his response be to this charge?

User Account

All Pages