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Pretty Land ('Pretty') is a leading Hong Kong cosmetic retailing group specializing in skincare, fragrances, makeup and hair care, body care products, health and beauty supplements, including own-brands and licensed products. It plans to expand the Chinese market, establish distribution channels in China, and maximize its business opportunities in Hong Kong and China. As such, Pretty prepares to work out the expansion plan through cooperation with one local Chinese partner.
When Pretty considers entering the Chinese market, what kind of factors does it need to consider? Please identify the major considerations and illustrate with examples to support your arguments based on the following functions.
(i) Marketing and distribution function
(ii) Human resource function
(iii) Business development function
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Would suggest that a third world developing country might be a better option to focus on especially if the government did not limit ownership and/or require a local partner.
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