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Marketing and consumer behavior

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Reference no: EM131755222

Marketing and Consumer Behavior A marketing manager obtained random samples of shoppers from three different grocery stores and asked each shopper to name his or her favorite Tastykake product. The results are summarized in the following two-way frequency table.

2040_Marketing and Consumer Behavior.png

Is there any evidence to suggest that the true proportion of each favorite is not the same for all populations? Use a = 0.01.

Reference no: EM131755222

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