Marketing and consumer behavior

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Marketing and Consumer Behavior The manager of a CVS drugstore in Madison, Wisconsin, obtained a random sample of customers who purchased adhesive bandages. The brands and frequencies are given in the following table.

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Historical records indicate that the population proportions are Band-Aid 0.2, Curad 0.2, Nexcare 0.1, and Generic 0.5. Conduct a goodness-of-fit test to determine whether there is any evidence to suggest that the data are not consistent with the past proportions. Use a = 0.01.

Reference no: EM131755150

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