Marketing and consumer behavior

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Marketing and Consumer Behavior

A new radio station in Boone, North Carolina, WKKY, plays a wide variety of music from 10 different genres. To assess customer preference and narrow their focus, the station obtained a random sample of listeners, who were asked to indicate their favorite type of music. The data are summarized in the following one-way frequency table.

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Is there any evidence to suggest that one music genre is most preferred? Conduct the appropriate hypothesis test with a = 0.01. Find bounds on the p value associated with this test.

Reference no: EM131755109

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