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Marketing and consumer behavior

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Marketing and Consumer Behavior Staples sells photo paper in either glossy (G) or matte (M) finish. A sample of online customers who purchased photo paper was obtained, and each purchase was classified according to finish. The ordered observations are given in the following table.

739_Marketing and Consumer Behavior.png

Is there any evidence to suggest that the order of observations is not random? Use the runs test with the normal approximation and a 0.02 level of significance.

Reference no: EM131754911

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