Reference no: EM132602959

OUTLINE:Marketing and Communications Manager Students are to assume the role of of - Netball North East Coast.

Netball North East Coast is a sporting association based in a small town on the North East Coast and is responsible for the administration and development of Netball for the North East Coast.  

The association employs the following staff: 

• General Manager, Richard
• Operations Manager,
• Marketing and Communications Manager (you)
• High Performance Athlete Development Officer, Isaac
• Marketing Officer, Claire
• Promotions Officer, Joanna
• Administration Manager,
• Receptionist, Adrian

vision is to be the number one sport played through south east

mission is to grow Netball by supporting members and the Netball community through: 

• Strong leadership
• Sound communication
• The provision of a clear strategic direction that secures the sport's long-term prosperity.

Values listed in it's Strategic Plan include: 

• Operating with trust and integrity with each other and with the community.
• Customer focus through appreciation of interests and passion of our members and the broaderNetballcommunity.
• Camaraderie through the superior strength andefficiencies of good teamwork.
• Innovation through best practice and change.
• Openness and transparency in communicating with our members, customers and the broader community.

One of the organisation's key strategic goals is to improve participation in community Netball, specifically to increase the total number of players by 4% this year.

Another goal is to increase the participation of girls (5-18) by 2% this year.  

These goals have been translated into an Operational Plan for the organisation.  

You are the Marketing and Communications Manager. Your team includes the following staff: 

• Marketing Officer
• Promotions Officer.

You are responsible for the following key result areas:  

• Membership Growth
• Volunteer Development
• Programs and Events.

An excerpt of the Operational Plan detailing your team's has been provided.  

For this part of the task, you are required to Report outlining the following: (PART A)

Research the importance of having a strong performance management approach in place. Including: 

• A description about the importance of a high-performing work team to an organisation.
• A description of the impact of poor performance on a team and organisation.
• Best practice in an organisationsupporting their staff (include statements about counselling and professional development opportunities).
• The performance management process,and what it might include.
• Research reward and recognitionopportunities. Findtwothat you think would be good to rewardahard-workingteam and ensure thatitcontinuesto work well inthefuture.

For PART B of the task, you are required to complete the following:

Prepare a memo for your team - the Marketing Officer and the Promotions Officer and the Administration Manager:

In your memo you will need to do the following: 

• Reviewtheinformation provided in the scenario above and theOperational Plan providedin Canvas.
• memo explaining the Operational plan and thetasks that they are to be responsible for, for the upcoming year.It is hoped there will be a common understanding of the year's goals and objectives and to ensure everyone understands what their role and responsibilities are.
• Then choose one of the rewards from PART Aand include that in the memo.